We help organisations thrive. Human by Human. Brand by brand.

We believe that when an organization is built around the people who make it, it becomes an unstoppable force. We form a multidisciplinary team, backed by a close network of partners, working side by side with our clients. Meet our people and partners:

Ayu Koene

Design & Innovation

Design & Innovation Lead at BR-ND People and co-founder of eyay studio. Builds prototypes, AI agents and tools while others are still scheduling meetings.

Robert Essenstam

Brand Strategist

Fellow at BR-ND People. Independent brand strategist through and through; listens, asks questions and keeps digging until he reaches the core.

Kiki Hartmann

Creation & Art direction

Owner of Kiki Hartmann Studio and with BR-ND People since 2009. Brings stories and identities to life with visual finesse and strategic depth.

Kim Cramer

Co-founder · Culture & Brand

Co-founder BR-ND People and co-inventor of 23plusone. Kim works where people and brands meet, bringing clarity, care and momentum to change.

Alexander Koene

Co-founder · Strategy & Impact

Co-founder BR-ND People and co-inventor of 23plusone. Helps organisations discover what they truly are and embed it in every decision.

Our partners

We collaborate with a close network of specialists who strengthen each project with their own expertise.

The 23plusone Collective

Expertise partner

Expert partners in values and the use of the 23plusone methodology

Ferro Explore!

Research partner

Jochum Stienstra for qualitative deepdives and in-depth studies. Together we connect strategy to facts, from policy to practice.

eyay

Tech / AI partner

Innovation partner building custom tools, applications and automations that power the work — turning brand thinking into living products and bring brands to life.

Blyde

PR partner

PR partner in the impact brands ecosystem. Together we developed Let's Play Equal, a board game that sparks conversations about diversity and inclusion. Also a proud B Corp.

Crossmark

Video production partner

Our go-to production partner for film and video. From brand stories to impact films, together we bring ideas to life at the highest level.

BR-ND People

about us

2007

What if branding wasn't about campaigns, but about feelings?

Then it stops being a marketing tool, and becomes a culture. We started BR-ND People in 2007 with one stubborn belief. People are the brand. Not because it sounds nice, but because it is true. If people don't recognise themselves in a meaningful story, it won't travel. If it doesn't fit how they feel, decide, and behave, it won't stick.

We use business as a force for good.

Doing good isn't a side project for us - it's how we choose our work, our partners and our way of working. We commit to clear social and environmental standards so our impact is as real as our intentions.

Stick a badge here to learn more!