Meet our people and partners.

We believe that when an organization is built around the people who make it, it becomes a force for good. We form a multidisciplinary team, backed by a close network of partners, collaborating side by side with our clients.

Ayu Koene

Design & Innovation

Ayu explores how new tools and methods support organizations. At the intersection of design, research and technology, she prototypes new ways of working for ourselves and clients.

Robert Essenstam

Brand Strategist

Robert is a brand strategist through and through. He listens, asks questions and keeps digging until he gets to the core.

Kiki Hartman

Creation & Art direction

Kiki shapes how stories, identities, and experiences come to life. She brings visual and conceptual depth so what organizations stand for is seen and felt.

Kim Cramer

Co-founder · Culture & Brand

Kim works where people and brands meet. She brings clarity, care and momentum to change - helping teams build cultures where trust, ownership and collaboration grow.

Alexander Koene

Co-founder · Strategy & Impact

Alexander makes organizations understand who they are and where they're going. He connects impact, strategy and passion into stories that give people direction and something to stand behind.

BR-ND People

about us

2007

What if branding wasn't about campaigns, but about feelings?

Then it stops being a marketing tool, and becomes a culture. We started BR-ND People in 2007 with one stubborn belief. People are the brand. Not because it sounds nice, but because it is true. If people don't recognise themselves in a meaningful story, it won't travel. If it doesn't fit how they feel, decide, and behave, it won't stick.

We use business as a force for good.

Doing good isn't a side project for us - it's how we choose our work, our partners and our way of working. We commit to clear social and environmental standards so our impact is as real as our intentions.

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