We help organisations thrive. Human by Human. Brand by brand.

Build an organization around the people who make it, and it becomes unstoppable. That's why we work side by side with our clients: a team of strategists, designers, researchers, techies and storytellers, with a close network of partners around us. Meet our people and partners:

Robert Essenstam

Brand & Communication

Robert is a Brand Communications strategist. He listens, asks questions and keeps digging until he reaches the core.

Kim Cramer

Co-founder & Brand Culture

Kim is co-founder of BR-ND People and co-inventor of 23plusone. Kim works where people and brands meet, bringing clarity, care and momentum to change.

Alexander Koene

Co-founder & Brand Culture

Alexander is co-founder of BR-ND People and co-inventor of 23plusone. Helps organisations discover what they truly are and embed it in every decision.

Kiki Hartmann

Creation & Art direction

Kiki is art director. She brings stories and identities to life with visual finesse and strategic depth.

Jaap van de Weg

Change & Strategy

Jaap is change manager and marketeer. After 20+ years of leadership in FMCG and drinks, he turns strategy into behaviour that sticks.

Our partners

We collaborate with a close network of specialists who strengthen each project with their own expertise.

The 23plusone Collective

Expertise partner

Expert partners in values and the use of the 23plusone methodology

Ferro Explore!

Research partner

Jochum Stienstra for qualitative deepdives and in-depth studies. Together we connect strategy to facts, from policy to practice.

eyay

Tech / AI partner

Innovation partner building custom tools, applications and automations that power the work — turning brand thinking into living products and bring brands to life.

Blyde

PR partner

PR partner in the impact brands ecosystem. Together we developed Let's Play Equal, a board game that sparks conversations about diversity and inclusion. Also a proud B Corp.

Crossmark

Video production partner

Our go-to production partner for film and video. From brand stories to impact films, together we bring ideas to life at the highest level.

BR-ND People

about us

2007

What if branding wasn't about campaigns, but about feelings?

Then it stops being a marketing tool, and becomes a culture. We started BR-ND People in 2007 with one stubborn belief. People are the brand. Not because it sounds nice, but because it is true. If people don't recognise themselves in a meaningful story, it won't travel. If it doesn't fit how they feel, decide, and behave, it won't stick.

We use business as a force for good.

Doing good isn't a side project for us - it's how we choose our work, our partners and our way of working. We commit to clear social and environmental standards so our impact is as real as our intentions.

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