Profile: Robert Essenstam
Brand Strategist
Fellow at BR-ND People. Independent brand strategist through and through; listens, asks questions and keeps digging until he reaches the core.
Robert Essenstam
Strategy without detours
Robert Essenstam is an independent brand and communications strategist (Essenstam Strategie & Denkwerk) and Fellow at BR-ND People (Amsterdam, B Corp since 2018). He has worked with the 23plusone method since day one and helped shape it into what it is today.
Most brand strategists talk frameworks. Robert walks into the room, asks the one question nobody wanted to hear, and doesn't stop until the real answer surfaces. His approach rests on a few convictions:
- The core first – No fancy models without an honest conversation. Robert digs until he hits truth, and only then starts building.
- 23plusone original – He's been using the method since day one and helped shape it into what it is today.
- Brand communications with edge – As a Fellow of BR-ND People, he brings razor-sharp thinking on brand and communications to every project he touches.
Off the clock? He's probably somewhere with Bones, his grey labrador, who; let's be honest; has better instincts about people than most boardrooms. Science with a smirk. Strategy with a soul.
Curious how sharp brand strategy can set your organization in motion? Robert would love to think along.
