Quinso
strategy
expression
Oct 2021
Story: Quinso
Quinso is a team of highly experienced SAP consultants with quiet confidence. Together, we shaped a brand story and expression as authentic and dependable as their work: no gloss, no over-promising, just truth well told, and clarity people can put to work.
Quinso
A team of SAP consultants with a lot of finished projects behind them and absolutely no need to oversell themselves. That is Quinso. The technical work wasn't the problem. The problem was the gap between what the team actually delivered week after week and what the outside world could tell about them from their own brand. Too quiet, too modest, too easy to mistake for just another SAP partner.
The brief wasn't to make Quinso louder. It was to make Quinso recognisable. A brand story and expression as dependable as the work, without the glossy layer the industry usually insists on.
Listening for what's already true
We started with deep, inclusive listening. Surveys and interviews with colleagues, leadership and international partners. Not to invent a promise, but to surface the one the team was already keeping on Tuesdays.
Using 23plusone we tested which of the 24 fundamental human drivers were actually pulling hardest on Quinso from the inside. Mastery, obviously. Reliability, obviously. And a quieter one that turned out to matter more than expected: care for the client's actual problem, not just the ticket in front of them. The willingness to keep thinking after the statement of work ends.
Clarity you can put to work
Out of that came an evolved corporate story and a refreshed brand expression that feels like Quinso sounds when you actually sit across from them. Expertise framed not as hype but as commitment to real, well-engineered solutions. A voice that matches the work instead of dressing it up.
That positioning now functions as a practical compass for the choices that come after launch: from sustainability priorities to everyday behaviour on the work floor. What Quinso promises outside lines up with what Quinso practises inside, which is the only kind of brand that survives the second project.
Making a modest team properly recognisable?
If your organisation is genuinely good at what it does but keeps getting mistaken for a generic version of itself, there's a way to surface the real story underneath and build a brand expression that matches the work without inflating it. Let's talk about it.
Reach out to Kim or Alexander if you're looking for something similar