Alexander Koene
Co-founder · Strategy & Story
Alexander helps organizations find and articulate what truly drives them. Through deep listening, research and narrative, he connects purpose, strategy and everyday behavior into a shared direction people can believe in.
Strategy with heart
My work is guided by a few core principles:
- Purpose-led Strategy – Helping organizations discover and articulate their authentic purpose, then embedding it into everything they do.
- Human-centered Approach – Putting people at the center of every strategy, because engaged people create successful brands.
- Measurable Impact – Translating vision into action with clear goals and tangible outcomes that matter.
Whether working with leadership teams or across entire organizations, I bring energy and clarity to complex challenges, helping teams see new possibilities and find their path forward.
Let's explore how strategic thinking can transform your organization from the inside out.
