Impact-driven growth | Emotional transformer | Creative strategist

I believe we're in the midst of an economic and cultural shift. The 'shareholders-first' model is creakingly giving way to a new reality, where successful organizations put people and their living environment at the center of their policies. I'm not just watching - I'm helping shape this change.

As a creative thinker, I work at the intersection of strategy, culture and expression. These are certainly not abstract ideas, but powerful levers for transformation. Rooted in psychology, shaped by my international experience and driven by a growing social heart, my work revolves around unlocking energy, clarity and momentum within organizations.

Three forces for transformation

Together with Kim Cramer, I've founded three ventures that drive the human side of transformation:

• BR-ND People (B Corp) – Inspiring businesses through values-driven branding and clear strategy

• The 23plusone Collective – Using scientifically-backed values to stimulate positive behavior, happiness and attractiveness

• Let's Play Equal – Making inclusion & diversity a compelling experience through serious gaming

From words to reality
I help organizations move toward mission-driven systems and structures, building cultures that energize and inspire people, deliver results and stand the test of time.

I bring a multidisciplinary perspective - strategy, psychology and military-sharp discipline - to tackle complex challenges and spark change from within.

Movement as fuel
Outside of work, I'm constantly in motion - whether in the mountains, on the ocean or in the gym. I run and cycle long distances not just to stay fit, but to remain focused, clear-headed and resilient. For me, movement is central to how I live. Resilience and discipline aren't just values I talk about - they're habits I live by.

Ready to build something that matters?
Not just in theory, but in real impact. Let's talk.