Abstract: Western European societies in the 21st century are defined by a profound paradox. While empirical evidence points to two decades of remarkable progress across health, education, and safety, a pervasive public narrative of societal decline has taken hold. This analysis examines this disconnect not as public misperception, but as a complex phenomenon rooted in human psychology, media architecture, economic precarity, and political strategy. We propose the "Architecture of Apprehension".

Welke sustainability reporting tool past bij jouw bedrijf?

Als impact branding bureau dat zelf B Corp gecertificeerd is, krijgen we steeds vaker de vraag: ‘Wat is nou het verschil tussen VSME en de BIA (B Corp Impact Assessment)?’ Terechte vraag, het aanbod aan duurzaamheid standaarden groeit sneller dan we kunnen bijhouden. Tijd om dit verschil uit te leggen.

Wat is VSME eigenlijk?

VSME staat voor Voluntary Sustainability Reporting Standard for SMEs. Dat klinkt ingewikkeld, maar het idee erachter is juist heel simpel.

So what's the point, really?

Picture this: You're a tiny collection of atoms that somehow learned to question its own existence. Pretty wild when you think about it, right? You're basically stardust with a case of the Monday blues.

Here's where it gets interesting. Science doesn't hand us a cosmic memo titled "The Purpose of Your Life" (wouldn't that be convenient?). Instead, it offers something arguably more useful: an understanding of how we got here and what makes us tick.

Real growth comes from stepping outside. That’s why we launched our ‘Outsider’ survey—to listen, refine, and build services together. Want to shape where we go next? It’s five minutes, and you could win the Let’s Play Equal game.

On May 28, 2025, BR-ND People proudly achieved its third B Corp recertification, marking a significant milestone in our ongoing commitment to using business as a force for good. Our latest B Impact Score soared to 112.9, a substantial increase from our previous scores. This achievement underscores our dedication to continuous improvement and positive impact .

The real story behind our progress.

Curious what impact really looks like behind the scenes? Our 2024 Impact Report is out now - packed with bold moves, screw ups, and the people and projects that made it all matter. From B Corp wins to board games that break taboos, it’s a story worth reading. Dive in and see what doing good looks like at full speed.

Wij zoeken een enthousiaste Regelheld die in de periode half april tot juni 2025 ons team in Amsterdam komt versterken voor 2 à 3 dagen per week. Een prachtige kans voor wie graag snel actie neemt en impact wil maken voor opdrachtgevers in de circulaire toekomst van Amsterdam en in de shift van ongezonde naar gezonde voeding.

Deze klus is perfect voor een ervaren werkstudent, bolleboos, of interim fixer die in korte tijd veel wil bereiken, plezier wil maken én bijdragen aan impact.

A year of purpose-driven transformations

Let's celebrate the remarkable organizations that chose to work with BR-ND People to create meaningful impact in 2024 and beyond. Each client is writing their own chapter in developing a better future, and we are proud to support them and share their stories.

2025 is going to be a game-changer, and we need you to make it happen! At BR-ND People, we’re on a mission to make the world better, happier, and more sustainable. Since 2012, when we were younger and maybe a little more reckless, we’ve been working to prove that doing good for people can transform the world. Fast forward over a decade, and our mission feels more urgent than ever. With global crises, growing polarization, and a healthcare system under pressure, it's time for bold action.

In het sprookjesachtige Madurodam vierde Koninklijke Kinderpostzegels haar 100e verjaardag op een manier die de aanstekelijk positieve cultuur van de organisatie perfect weerspiegelde.

On November 23rd, a remarkable moment unfolded, marking a new era for The 23plusone Collective. In a joyous gathering, Kim Cramer and Alexander Koene, founders of BR-ND People and inventors of the 23plusone methodology, passed the torch to a newly formed, independent organization, called The 23plusone Collective.

B Lab, the nonprofit behind B Corp Certification, is making a significant shift from its current 5-domain assessment framework to a more detailed and nuanced model with 9 domains. This transition, expected to be fully implemented by 2025, reflects B Lab's commitment to a comprehensive approach to assessing corporate responsibility and impact.

In the shadow of our once-proud healthcare system, originally designed to be a beacon of hope and healing, a significant crisis has emerged. Since the national health insurance fund was abolished in 2006, the healthcare landscape has become a tangled web of bureaucracy and competition.

Strategievorming heeft lange tijd iets weg gehad van een dictatuur. In veel organisaties wordt de koers bepaald door een kleine groep: de CEO en zijn C-suite. Zij bedenken, zij beslissen, en vervolgens wordt die top-down strategie uitgerold over de rest van de organisatie. Het lijkt op een autocratisch regime waar een select gezelschap achter gesloten deuren bepaalt wat goed is voor het collectief.

We couldn’t have asked for better weather or better company at our Beach Social 2024! As the summer fades and autumn settles in, with shorter days, falling leaves, and rain replacing our sunny flip-flop days, we wanted to take a moment to reflect on the wonderful time we had last week at Azorra Beachclub Scheveningen.

A Journey of Innovation

Since 2006, 23plusone has been dedicated to understanding and enhancing the human experience through our unique card sets. Over the years, we’ve continually updated and refined our cards to ensure they meet the evolving needs and values of our users.

At BR-ND People, we believe in happiness at work.

Leading by example of fellow B Corps Tony’s Chocolonely and Blyde, we present our upgraded employment contract bound to make you smile.

Dearest people of Europe,

In three days, on June 6, 2024, we will have an extraordinary opportunity to shape the future together. From June 6 to 9, millions of Europeans will make their voices heard in the European elections. This is the time to speak your heart and leave an important imprint for all of us.

We, Kim Cramer and Alexander Koene, proudly stand among these changemakers. As founders of BR-ND People, a certified B Corp since 2017, and The 23plusone Collective, and co-founders of Let's Play Equal, our vision has been clear: to create a new type of economy that benefits the many, not the few. This year, our journey took us to the B Leaders for Good Summit 2024 at the iconic Beurs van Berlage in Amsterdam, where we embarked on a whirlwind adventure of collaboration, innovation, and inspiration.

Role: Community & Project Champion
Key tasks:

• Community support for The 23plusone Collective

• Project supervision of The 23plusone Collective

• Barista for BR-ND People and clients (no worries, the Quickmill is automatic)

Location: Amsterdam
Time: 2-3 days per week