The BR-ND People story - May 2025

The world is branded, but often still blind.

We live in an age of branding — but often without substance. Too many organisations speak of purpose, yet still mirror the systems they claim to challenge. Meanwhile, the planet warms. Inequality grows. Trust erodes. People are ready for meaning — but tired of performance.

We believe brands should serve life, not the market alone.

We believe impact branding is a force for good. Not just for business growth, but for societal cohesion. For climate justice. For human dignity. For healthy living. We believe that when brands are rooted in values, in emotional intelligence, in cultural truth - they don’t just communicate, they regenerate, they heal. Branding is never neutral. And neither are we.

We create brands that move culture and do good.

We guide organisations to stand in their truth — then speak from it. We bring together strategy, culture, and expression to help leaders, teams, and movements become more human, more resonant, and more responsible. Our work is not about making things look better — it’s about making people and their organisations be better, feel truer, and ripple further.

From meaning to method. From feeling to framework.

We began with a quiet rebellion. A sense that branding had lost its soul — and its role in shaping better futures. So we built our own tools. We invented the 23plusone model, grounded in the universal drivers of human emotion. We designed participatory methods to bring teams closer to their why — and to each other. Today, we work with pioneers in health, sustainability, education, public policy, and social entrepreneurship — and we say no to clients who seek image over impact.

Brands that don’t just look good — but do good.

When we partner with you, change happens inside and out. You find the words for what you stand for. Your team reconnects with each other and the mission. You attract people — not just customers, but kindred spirits: talent, partners, communities. We don’t brand for attention. We brand for alignment, action, and long-term trust.

Join us in shaping brands that serve the future.

We’re here for the ones asking deeper questions. The ones who know that doing good is no longer a niche — it’s the new baseline. If you’re ready to think critically, feel deeply, and show up with integrity — we’ll walk with you. Let’s co-create a brand that reflects not just some value, but your passionate values and behaviors.

We are BR-ND People. We make meaning move — with love.

Rooted in research. Powered by emotion. Guided by conscience. We don’t just work for brands. We work for a better world. Human by human, organisation by organisation. Brand by brand. We improve the human experience on earth.