We help build the thriving cultures and human-centered brands of tomorrow.

Back in 2007, we started with a simple, provocative question: What if branding wasn’t about selling products, but about motivating people? Inspired by fresh scientific insights into what makes us thrive, our founders Kim Cramer and Alexander Koene created a new kind of change agency, built to help organizations connect by touching hearts and sparking change from within.

We believe that people are the beating heart of every purpose-driven brand. Our science-based and playful approach is designed to unlock this human energy, building thriving cultures where purpose meets performance. This is how we help organizations make a positive impact, human by human.

  • Thriving organizations for good.

    We believe a business finds its true power when it is built around the people who give it a heartbeat. By helping organizations center their work on what truly matters, we unlock the energy that transforms a company into a genuine force for good.

    Our science-based and playful process helps build thriving cultures that create a deep sense of meaning, personal growth, and collective impact. This is where purpose meets performance. Let's build next better, together.

  • We see a thriving world

    We believe the time for business to stay neutral is over. A new era is dawning, one where organizations have the beautiful opportunity to become a true force for good. We envision a future where the wellbeing of people and our planet don't just coexist, but thrive in perfect sync.

  • We are a creative change agency.

    We're not your typical consultant or just another agency. We're a creative change agency. We help build organizations where people genuinely want to work, contribute, and grow together - conversation by conversation.

  • Our approach blends behavioral science with creative energy to uncover people's deeper motivations. This foundation drives our collaborative journey. Through it, a company's strategy transforms from a mere document into shared energy that flows throughout the organization. We invite and engage people to be part of the change from the very beginning, democratizing strategy. Because while management must challenge and approve, it's the people who truly shape the culture and create success.

    23plusone inside. A science‑based, visual method that maps human drives and turns them into shared meaning and momentum.

    01. Discover (Feel). Map individual and collective drives; surface tensions, hopes and energy.

    02. Design (Connect). Co‑create a shared language, principles, rituals and narratives; align leadership; shape the identity that expresses it.

    03. Embed (Grow). Turn strategy into everyday behavior: team journeys, leadership coaching, brand expressions and feedback loops that keep energy flowing.