TNO - Uniting brilliant minds for a better world

How do you give a single, resonant voice to over 3,500 specialists dedicated to solving our world’s greatest challenges? This was the inspiring question at the heart of our work with TNO, a leading research organization. With brilliant minds spread across nine locations, they felt a deep need to unite their diverse expertise under one powerful story. A story that would not only align them internally but also express their proactive role as an orchestrator of positive change for all of society.

Our journey took place during a time when physical connection was a challenge, yet our collaboration was deeper than ever. Through a series of video conferences and hybrid sessions, we connected with people across the entire organization. Together, we gathered existing materials, listened to their stories, and jointly shaped a new narrative. Even across screens, our science-based and playful process ensured that many voices were heard. Human by human, we co-created a brand foundation that felt true to the innovative spirit and collective soul of TNO.

The result is a comprehensive new brand book that serves as a single source of inspiration and clarity for the entire organization. It aligns everything from the corporate strategy narrative and brand positioning to a refreshed visual expression. More than a document, it is a digital touchstone designed to empower every TNO specialist to feel connected to the shared mission. It is the tool that helps transform 3,500 individual experts into one cohesive, convincing, and attractive force for good.

This journey with TNO is a testament to how a clear and shared brand story can unite a complex organization and amplify its impact. It’s where purpose meets performance. Do you feel a calling to unite the diverse talents within your organization into a single, powerful movement? We invite you to join us in our mission to create thriving cultures, turning businesses into a force for good.