TNO

Uniting brilliant minds for a better world

How do you give one resonant voice to more than 3,500 specialists tackling the world’s toughest challenges? That was the inspiring brief at the heart of our work with TNO. With exceptional expertise spread across nine locations, there was a shared need to align diverse strengths under one powerful story—one that connects internally and signals a proactive force for positive change.

From many disciplines to one shared heartbeat

We partnered during a time when physical connection was limited, yet collaboration ran deeper than ever. Through video and hybrid sessions, we used our science‑based and playful methods, including the 23plusone emotive methodology, to engage people across the organization. Human by human, team by team, we listened to lived experience and co‑created a brand foundation true to TNO’s innovative spirit and collective soul.

A single source of clarity and momentum

The outcome is a comprehensive brand book that serves as a clear, energizing anchor. It aligns the corporate strategy narrative with a refreshed visual expression, empowering every TNO specialist to feel and communicate the shared mission with confidence. More than a document, it’s a practical tool that helps transform 3,500 individual experts into one cohesive, convincing force for good. This is where purpose meets performance.

Ready to unite diverse talents into one powerful movement?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.