Oncomid - United for the best cancer care

When faced with cancer, you want only one thing: the very best care, surrounded by the best experts. What if that expertise isn't found within the walls of a single hospital, but is spread across an entire region? This was the reality and the driving force behind a unique collaboration in Central Netherlands. Several hospitals felt the calling to join forces, to form a network together that gives patients the assurance of the best possible care, regardless of where they are treated.

A network that revolves around people must be built by people. That's why our process was one of deep listening and co-creation. We brought everyone to the table: patients, medical specialists, and communication staff from all participating hospitals. In open conversations and creative sessions, we uncovered the shared purpose and collective ambition. Human by human, we built a brand story, a name, and an identity that weren't imposed from the top down, but were felt and formed from within, by the community itself.

The result is Oncomid. A new brand launched on October 7, 2020, that carries a powerful promise. It is the tangible name and face of an ambitious medical network that continuously innovates, shares knowledge, and conducts joint research. It is more than a logo on a building. It is the assurance for patients that an entire network of specialists is working together for them. A brand that radiates trust and progress.

The creation of Oncomid is a heartwarming example of how a shared mission can break down silos and create something greater than the sum of its parts. It’s where purpose meets performance. Do you also believe in the power of collaboration to achieve a greater goal? We invite you to join us in our mission to create thriving cultures, turning businesses into a force for good.