NRG PALLAS

Powering hope for a healthier future

Every day, the work of one organization brings hope to more than 30,000 patients and families worldwide. Behind the complex science of nuclear medicine, NRG PALLAS carries a deeply human mission. As the organization grew, a clear challenge emerged: craft a brand story that captures this life‑changing purpose and makes people feel it.

Listening for the soul of the organization

We set out to uncover what already lives inside. Through a series of science‑based and playful team sessions using our 23plusone emotive methodology, we clarified the values and behaviors that define NRG PALLAS at its best. We believe people are the brand. By understanding what drives the brilliant minds behind the work, we co‑created a brand strategy that feels true from the inside out.

Precision with purpose

The outcome is a fresh brand identity that balances scientific rigor with human warmth. A clear logo and visual language now connect every touchpoint, from digital presence to international trade shows. Just as importantly, the story sits at the heart of employer branding, helping attract the talent needed to advance a life‑saving mission. This is where purpose meets performance.

Ready to give your mission a voice people can feel?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.