Quinso - The soul of a solution

Imagine a team of masters, people who have dedicated their careers to perfecting their craft. This is the world of Quinso, a team of highly experienced SAP consultants known for their deep industry knowledge. Yet, with all their expertise, they felt a calling for something more: a brand story that was as authentic and reliable as their work. They wanted to articulate their deeper purpose, to tell a story that was grounded in truth and free from over-promising. It was a beautiful search for the genuine heart of their brand.

Our journey together was one of deep, inclusive listening. Through a blend of online surveys and personal interviews, we connected with co-workers across the entire organization. We spoke with their leadership and shareholders, including their international partners in Germany, to gain a full perspective. In a series of creative, co-creative sessions with a cross-section of the team, we didn't just write a story; we identified the natural carriers of their culture. Together, we carefully crafted a narrative that honors their proud history while charting an exciting new course for the future.

The result is an evolved corporate story and a revived brand expression that feels true to the core of Quinso. It is a narrative that celebrates their expertise as a commitment to genuine, high-quality solutions. This new purpose-driven positioning provides a clear compass for their future, opening up exciting new perspectives on social and ecological sustainability. It aligns their internal culture with their external promise, creating a brand that doesn't just talk about quality, it feels like it.

The collaboration with Quinso is a wonderful example of how grounding a brand in its authentic truth can create powerful clarity and alignment. It's where purpose meets performance. Do you also feel the need to uncover the true story of your organization and build a brand that resonates from the inside out? We invite you to join us in our mission to create thriving cultures, turning businesses into a force for good.