Publyon

Passing the torch to a new future

There’s a pivotal moment in any organization when founders hand over the torch. It’s filled with respect for what was built and energy for what comes next. That was the starting point for Dröge & van Drimmelen and Dr2. A new leadership team felt a shared calling to join forces and turn a network of successful consultancies into one unified brand ready to innovate for a more sustainable world.

From many experts to one integrated team

The essential question was clear: remain a group of specialists, or become one team with one heart. Through an intensive, science‑based and playful co‑creative journey using our 23plusone emotive methodology, we helped leadership define a shared purpose. From that foundation, we shaped a new identity human by human — name, narrative, tone, and first visual sparks — to bring the transformation to life.

Beyond Public Affairs

The result is Publyon, launched in March 2023. One powerful international identity replaces legacy names, with a clear promise to create positive change in society. The name and tagline, Beyond Public Affairs, capture an ambition to deliver lasting impact. More than a rebrand, it marks a new generation united around a shared mission. This is where purpose meets performance.

Ready to write your next chapter?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.