Publyon - Passing the torch to a new future

There is a special moment in the life of an organization when the founders pass the torch. It is a moment full of respect for the past and full of energy for the future. This was the starting point of our journey with the consultancies Dröge & van Drimmelen and Dr2. A new, fresh leadership team felt the calling to join forces, to transform from a network of successful, independent agencies into one unified brand, ready to innovate public affairs for a more sustainable world.

The question was fundamental: do we remain a group of individual experts, or do we become one integrated team? Together with the new leadership team, we dove deep into this strategic core. In an intensive and playful co-creative journey, we helped them find their shared purpose and positioning. From there, we built a completely new identity, human by human. We developed the new name, the visual and verbal style, and the communication needed to bring this major transformation to life, both internally and externally.

The result is Publyon. A new brand, launched in March 2023, dedicated to creating positive change in society. The old brand names have been replaced by one powerful, international identity. The name and the tagline ‘Beyond Public Affairs’ perfectly capture the ambition to exceed expectations and make a lasting impact. It is more than a new name. It is the promise of a new generation, united in the mission to create a better future for everyone.

The birth of Publyon is an inspiring example of a leadership transition leading to a powerful, new, and unified vision. It’s where purpose meets performance. Do you also feel it's time to join forces and write a new chapter for your organization? We invite you to join us in our mission to create thriving cultures, turning businesses into a force for good.