Province of South Holland: Anchoring the narrative.

The Province of South Holland - the largest province of The Netherlands - faces major and complex societal challenges, ranging from sustainability and accessibility to enhancing the quality of the living environment. To realize these ambitions, a strong, clear brand culture and cohesive corporate communication strategy are essential.

BR-ND People supports the Province in refining and anchoring the province's core narrative. Our work ensures that the narrative and the associated behaviors are not just documented, but truly form the basis for leadership, decision-making, and daily collaboration within the organization. Through co-creation and targeted interventions, we help build a brand culture ready to establish the robust and future-proof Province that the organisation is striving for.

The Result: A stronger internal foundation that enables the Province’s employees to act more effectively as key leaders and chain partners in the dynamic South Holland delta.