perMens

Built by people, for people

Merging two organizations with rich histories and a shared mission to support the most vulnerable takes more than paperwork. After Volksbond and Streetcornerwork joined forces, the real challenge began: connect different cultures with patience and care, and turn a merger into a new, unified home.

A home you build together

You don’t build a home for its residents. You build it with them. In a series of playful, science‑based co‑creation sessions using our 23plusone emotive methodology, we brought everyone to the table—employees and participants alike. Trained ambassadors guided conversations, human by human. Every voice counted. The brand wasn’t invented. It was discovered through deep listening.

From resistance to shared pride

The result is perMens, a brand that reflects the shared soul of the new organization. We saw colleagues move from hesitation to advocacy. More than a name, perMens is living proof of a successful cultural fusion—an everyday promise of support and humanity now taking root in the hearts and streets of Amsterdam. This is where purpose meets performance.

Ready to transform by connecting people first?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.