Leaseweb

Finding the human heart of the cloud

How do you build one beating heart across continents? Many global teams feel the quiet gap between colleagues split by oceans and time zones. For Leaseweb, a world‑class cloud provider, that was the next frontier. As their footprint grew from Europe to the USA and Asia, they knew their real power lived not only in servers, but in a shared sense of purpose that could unite people everywhere.

Listening across the map

To find that shared heartbeat, we went where the work happens. From Manassas to Amsterdam, our BR‑ND Kitchens brought teams together in playful, science‑based sessions using our 23plusone emotive methodology. We did not impose an identity. We listened. Together we mapped the values already connecting colleagues, then trained a group of passionate brand ambassadors to spark a culture movement from the inside out, human by human.

From refresh to a living rhythm

The outcome went beyond a new story and visual style. The most important result was alive and ongoing: the creation of an internal Culture Club dedicated to nurturing the shared culture long after launch. With the brand truly in the hands of its people, purpose and performance meet in the most powerful way.

Ready to connect a global team into one vibrant whole?

Let’s start the conversation and build your next better, together. Connect with Kim Cramer or Alexander Koene to explore what’s possible.