Leaseweb: Finding the human heart of the cloud

How do you create a single, beating heart for a team that spans continents? It’s a challenge many global companies feel deep in their bones; the quiet disconnect between colleagues separated by oceans and time zones. For the teams we worked with at Leaseweb, a world-class cloud provider, this was the next frontier. As they expanded their technology across the globe, they knew their true power lay not just in servers, but in a shared sense of purpose that could unite their people from Europe to the USA and Asia.

From scattered teams to a single story

To find that shared heartbeat, our journey took us around the world. We brought their international teams together in a series of our BR-ND Kitchens, creating spaces from Manassas to Amsterdam where every voice could be heard. Using our science-based and playful methods, we didn't impose a new identity; we listened. We helped them map the values and aspirations that already connected them. Because we believe real change comes from within, we then trained a passionate group of brand ambassadors. We empowered them to co-create the culture, sparking a movement that was built human by human, from the inside out.

A culture that lives and breathes

The result was more than a refreshed brand with a new story and visual style. The true measure of success was something living and breathing: the creation of an internal ‘Culture Club’. This is a team from within Leaseweb, now dedicated to nurturing their shared culture long after our work was done. The moment we could happily step back, knowing their brand was truly in the hands of their own people, was everything. It’s proof that when people are the brand, purpose and performance meet in the most powerful way.

This journey shows what’s possible when an organization invests in its human core. Are you wondering how to connect the threads of your own global team into a stronger, more vibrant whole? Let's have a conversation about building next better, together.