mProve

Building the healthcare of tomorrow, together

What happens when seven leading hospitals decide things must be done differently? Energy rises. That was the spark behind mProve, a powerful collaboration with one ambition: make Dutch healthcare smarter and better. After strong results behind the scenes, the next step was clear. Share the story. Give the movement a heart, a face, and one unified voice.

From many hands to one shared story

A brand shaped by many must be built with them. We spoke with dozens of stakeholders, from board members to care professionals across all seven hospitals. In a series of science‑based and playful co‑creation sessions using our 23plusone emotive methodology, we listened for lived experience and future hopes. Human by human, we laid the foundation for a story rooted in collective pride and practical progress.

Making innovation visible

The outcome is more than a plan. It is a living brand that makes healthcare innovation visible. mProve has shifted from a quiet network to an active movement. With a clear narrative and a visual identity that radiates trust and ambition, the brand now inspires inside and out. Most importantly, the story is carried by the people who build better care every day. This is where purpose meets performance.

Ready to turn shared ambition into a visible movement?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.