mProve - Building the healthcare of tomorrow, together

What happens when seven leading hospitals join forces, driven by the feeling that things must be done differently? A special kind of energy emerges. A shared ambition to make healthcare in the Netherlands smarter and better. This was the starting point for mProve. A powerful collaboration that had already achieved wonderful results behind the scenes and was ready to share its story with the world. We had the privilege of helping give this movement a heart and a face.

A brand shaped by so many people must also be built with them. That’s why we started conversations with dozens of stakeholders, from board members and specialists to healthcare professionals across the seven hospitals. In vision interviews, surveys, and co-creative sessions, we listened to their stories and dreams. We looked for the common ground. This is how we laid the foundation, human by human, for a brand story that makes the essence of mProve tangible and reflects a sense of collective pride.

The result is a brand that makes innovation in healthcare visible. mProve has transformed from a behind-the-scenes network into a living movement. With a clear story and a visual identity that radiates trust and ambition, the brand now inspires both internally and externally. Most importantly, the story is carried by the people who are building better healthcare every day. It is their brand, giving a voice to their collective mission.

The story of mProve shows what becomes possible when individual strengths unite for a greater purpose. It’s where purpose meets performance. Do you also feel the desire to transform a shared ambition into a visible, inspiring movement? We invite you to join us in our mission to create thriving cultures, turning businesses into a force for good.

Do not hestitate to reach out to Kim Cramer or Alexander Koene