Kyden - when three paths become one powerful force

Imagine the energy when three successful teams, each a leader in their own right, decide to unite for a single, powerful purpose. This is the story of how Kirkman Company, YSE, and Dialogue chose to weave their individual strengths into something greater. They felt a shared calling to accelerate the positive impact our world needs, and we were honored to help them give this new vision a name and a soul.

Our journey began in quiet collaboration, working together to shape the core of this new organization. Through a series of deep, science-based co-creation sessions, we helped distill the purpose, values, and energy of three companies into one unified brand story. Together, we crafted the foundational elements—the name, the narrative, and the first sparks of a visual identity—that would empower the founders to attract key partners and build momentum. People are the brand, and our process was designed to ensure this new identity felt true to every person who would bring it to life.

The result is Kyden, a fast track to better. Launched in the spring of 2023, Kyden is a new kind of organization designed to help people and businesses thrive in a sustainable world. It's a brand that radiates the collective passion of its founders and is already making significant contributions toward a more hopeful future. Seeing their vision come to life so successfully is a beautiful testament to the power of a shared human purpose.

The creation of Kyden is a perfect example of where purpose meets performance. It reminds us of the incredible potential that is unlocked when people unite to build next better. If you feel a calling to sharpen your organization's purpose and amplify your impact, we invite you to connect. Let’s join in our mission to create thriving cultures, turning businesses into a force for good.