Edge Workspaces
Crafting spaces where people thrive
Imagine walking into an office that feels like an exhale. Light that lifts you. Air that clears your head. A gentle hum of focus that makes deep work feel easy. Edge Workspaces builds some of the world’s most sustainable, tech‑forward buildings. Yet there was a gap between the brilliance of the spaces and the emotional story that brings them to life for the people inside. All the right ingredients were there. The brand needed its beating heart.
Listening for the human truth
We started where every living brand begins: with people. In a deeply co‑creative process, we brought the international team together from Amsterdam to Berlin. With playful, science‑based workshops using our 23plusone emotive methodology, we stepped past functional pillars like technology and design to uncover a core truth: a great workspace is not just a building. It is a set of conditions where people can flourish.
From insight to a unifying purpose
From that shared ground, a clear purpose emerged: people need better workspaces so they can thrive. This simple story now connects everything Edge does. Values became active principles that guide daily decisions and experiences:
Hospitality with heart - Design every touchpoint to feel welcoming, calm, and human.
Built for connection - Create environments that spark focus, flow, and meaningful collaboration.
Where purpose meets performance
Today the story is not only written. It is felt in every interaction. Stunning buildings become living, breathing communities where people do their best work. Energy rises. Belonging grows. Performance follows.
Ready to shape spaces people can feel?
Does your brand story match the human experience you want to create? Let’s uncover it together. Connect with Kim Cramer or Alexander Koene to start building your next better.
