KALKMAN Good Energy

Fueling a dream from the heart

Imagine choosing courage over comfort to follow a feeling. That’s the moment Alexander Kalkman stepped out of corporate life to create something truly his own. His vision was clear: a healthy, sustainable product for endurance athletes in a world crowded with artificial shortcuts. The challenge was to give that vision a name, a story, and a soul.

From spark to shared momentum

We joined from day one and started by listening. Through playful, science-based co‑creation, we uncovered the brand’s core truth. Using our 23plusone emotive methodology and design thinking, we explored strategic routes until the heart of the idea came into focus. We put early stories and concepts in the hands of friends, family, and cycling insiders to build real feedback and real belief. Community first. Human by human.

A name with lineage, a promise with purpose

The result is KALKMAN Good Energy – a tribute to Alexander’s grandfather, Chris Kalkman, a Dutch cycling champion from a century ago. KALKMAN offers 100% natural power bites for cyclists who want honest fuel. We shaped the story, the name, the logo, and a warm visual identity that feels crafted, simple, and strong.

Where purpose powers performance

As the first prototypes circulate in the cycling community, the response is unmistakable: people feel the difference when a brand is built on a genuine human story. The energy is clean. The promise is clear. The momentum is real.

Ready to turn a vision into something people can feel?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.