Kalkman - Fueling a dream from the heart

Imagine the moment you decide to leave a familiar world behind to follow a feeling. A deep sense of purpose that calls you to create something truly your own. This was the journey of Alexander Kalkman when he stepped away from his corporate career with the vision for a new kind of venture, and we felt privileged to join him.

Together, we embarked on a collaborative journey to give his idea a soul. Alexander’s vision was to launch a healthy, sustainable product for endurance athletes, a world often filled with artificial shortcuts. Through a series of playful and science-based co-creation sessions, we helped unearth the brand’s core truth. We used design thinking to explore different strategic paths. We shared these stories and concepts with friends, family, and cycling insiders, weaving a community of ambassadors into the brand’s DNA from the very first day. This is how we believe great things are made, human by human.

The result is KALKMAN Good Energy. The brand is a beautiful tribute to Alexander’s grandfather, Chris Kalkman, a Dutch cycling champion from a century ago. It offers 100% natural power bites for cyclists seeking honest fuel. We helped shape the heartfelt story, the name, the logo, and the warm visual identity. Today, as the first prototypes are shared within the cycling community, the overwhelmingly positive response confirms what we felt all along. When a brand is built on a genuine human story, people feel it instantly.

This journey with Kalkman is a powerful reminder that this is where purpose meets performance. Do you have a vision that you’re ready to bring to life? We invite you to join us in our mission to create thriving cultures, turning businesses into a force for good.

Contact Kim Cramer or Alexander Koene from BR-ND People.