De Dierenbescherming

Finding the shared heartbeat of a 4,400‑strong family

Picture the passion of a volunteer lifting a frightened animal into an ambulance. Now picture the focus of a lobbyist shaping better laws. The love for animals is the same. The question was whether everyone felt part of the same story. For De Dierenbescherming, an organization of 400 employees and 4,000 volunteers across sixty locations, the challenge after unifying many local branches was clear: create one beating heart a shared story anyone could call their own.

Listening before leading

We believe people are the brand. Resonant stories are not invented in a boardroom. They are discovered in the lived experience of the people who carry the mission every day. Together with De Dierenbescherming, we practiced deep, collaborative listening. With our science‑based and playful methods including the 23plusone emotive methodology and the BR‑ND Kitchen we brought voices together from every corner of the organization. Human by human and team by team, employees, volunteers, and partners shared truths that we wove into one coherent tapestry.

A language you can live

The outcome is more than a brand book. It is a shared language and cultural touchstone for the entire organization. Designed for living not just reading it guides daily choices so a volunteer in Limburg and a director in The Hague move with the same spirit. This is where purpose meets performance and a unified force for animal welfare grows stronger across the Netherlands.

Ready to rally around one story?

Let’s find the single story that connects the passionate people in your world. Connect with Kim Cramer or Alexander Koene to start building your next better, together.