Danone

Creating the human connections behind a corporate brand

Trust is quiet. You feel it more than you hear it. For a global company like Danone, at the center of vital conversations on health and sustainability, the question is simple and hard at once: how is trust truly built? In complex public debates, the gap between intention and perception can feel wide. The challenge wasn’t only to act with purpose, but to be seen and felt as a trusted partner on the path forward.

Listening for what shapes reputation

A reputation is a living thing, shaped human by human and conversation by conversation. Since 2023, we’ve worked with Danone Netherlands to map this landscape of trust. Using our science‑based and playful approach, we go beyond dashboards to hear the human stories behind opinions. Through 23plusone guided sessions, we create space for dialogue with key voices - from policymakers to NGOs - to understand how Danone is perceived in the Netherlands’ most important transitions.

Turning insight into alignment

Deep listening reveals more than insights. It shows a clear path. Together, we’ve built a shared understanding that anchors an authentic corporate story and a resonant employer brand, rooted in One Planet. One Health. This foundation clarifies values and daily behaviors that make sense inside and out, shifting reputation from a distant metric to a network of genuine human relationships. This is where purpose meets performance.

Ready for a story people can feel?

Is the story the world tells about you the same one you live inside? Let’s explore the human truths that can shape your next better, together. Connect with Kim Cramer or Alexander Koene to start the conversation.