Danone corporate reputation in The Netherlands

Services by BR-ND People: Strategy (Brand equity research); Culture (manifesto, behavior, values)

Building trust to drive the health transition

How is Danone, a global food company perceived as a trusted partner in a world of contradictions and competing interests?

Danone, a certified B Corp, is at the heart of public debates on health, sustainability, and food security. From the protein transition to animal welfare and social responsibility, expectations are high. At the same time, this position offers a unique opportunity to show value — to the planet, to people, and as an employer.

Since 2023, BR-ND People has been supporting Danone in mapping its corporate reputation among Dutch key opinion leaders.

We explore how Danone is seen as a global partner in societal transitions in the Netherlands — as a basis for building a credible and compelling corporate brand that aligns with the company’s ambition: One Planet. One Health.

The outcome? Clear insights into the perceptions of NGOs, policymakers, and industry leaders — and an employer story that resonates, connects, and inspires trust.