Danone: Creating the human connections behind a corporate brand

Trust is a quiet thing. It is felt more than it is said. For a global company like Danone, standing at the heart of our most vital conversations about health and sustainability, how is that trust truly built? In a world of complex debates and high expectations, the space between a company’s intention and the public’s perception can feel vast. The real challenge is not just to act with purpose, but to be seen and felt as a trusted partner on the journey forward.

We believe a brand’s reputation is a living thing, shaped human by human, conversation by conversation. It is born from the alignment of a company’s internal culture with its external actions. Since 2023, we have been on a collaborative journey with Danone Netherlands to map this landscape of trust. Through our science-based approach, we go beyond data to listen to the human stories behind the opinions. We create a space for dialogue with key voices, from policymakers to NGOs, to truly understand how Danone is perceived as a partner in the Netherlands' most important transitions.

This process of deep listening uncovers more than just insights. It reveals a clear path forward. The outcome is a shared understanding that helps shape an authentic corporate story and a powerful employer brand, rooted in the company's 'One Planet. One Health' ambition. It provides the foundation to define values and behaviors that resonate both inside and outside the organization, transforming reputation from a corporate metric into a network of genuine human relationships. This is where purpose meets performance.

Is the story the world tells about you the same one you live inside? Let’s connect and explore the human truths that can build your next better.