Circle Economy: a brand story that fits again

What happens when the story you tell about yourself no longer fits who you have become? For the team at Circle Economy, this question was becoming more present each day. They had grown from a passionate, activist cooperative into a mature global impact organization. The energy was bigger, the expertise deeper, yet their story felt like a memory of their past self. They needed a brand that could hold all of who they are now and all of who they are becoming.

We believe that people are the brand. A brand’s true power emerges when its internal culture and external story beat with the same heart. For an organization to thrive, its narrative must grow with its people. Our journey with Circle Economy was to find that new, shared heartbeat together. Through a series of deeply collaborative sessions held entirely online, we connected with every single person in the organization. Human by human, team by team, we listened to the hum of their collective ambition, piecing together the evidence of their evolution. Our science-based and playful approach created a space where strategy could feel like storytelling.

The result is a living, breathing brand book that serves as both a mirror and a map. It reflects the soul of their strategy and clarifies their purpose, mission and vision for the world to see. This shared language became the foundation for a complete visual refresh, creating a brand that feels as vibrant and dynamic as the team within it. The brand book is now a digital guide, open and accessible to everyone, embodying the very transparency Circle Economy champions. It’s a beautiful example of where purpose meets performance.

Does your brand’s story truly reflect the people at its core? Let’s connect and explore how we can build your next better, together. Contact Kim Cramer or Alexander Koene