Brabant Zorg
A shared story for the future of care
What does it feel like to pour your heart into care while the world shifts at high speed? You feel the warmth of human connection, and the pressure of a system at its limits. This is daily reality for the teams at Brabant Zorg. The organization had a clear strategy for the future of elderly care. Yet spreadsheets and plans alone do not move hearts. Something essential was missing - a unifying story that resonates with employees, residents, and families. They needed a shared why to turn vision into lived reality.
From strategy to a story people can see themselves in
Real change begins when people can truly see themselves in the future. With that science-based and deeply human insight, a top-down rollout was never an option. We set out on a collective journey of discovery with the teams at Brabant Zorg.
Through a series of science-based and playful co-creation sessions using our 23plusone emotive methodology, we brought people together from every corner of the organization. Care professionals and the board. Support staff and the client council. Human by human, team by team, we listened to lived experience and to the dreams that would become the heart of their new narrative. Because the story was built from the ground up, it is authentically theirs.
A compass you can use every day
The outcome is far more than words on a page. The shared story now acts as a living compass - a common language that guides everyday decisions and shapes a cohesive culture. Paired with a multi-year communication strategy, it equips Brabant Zorg to lead change in the field with clarity and care.
When you put intrinsic motivation first, an organization becomes resilient, agile, and purposeful. This is where purpose meets performance, creating a culture where people do not just survive, they thrive.
One belief, many hands
The Brabant Zorg story shows what becomes possible when an entire organization rallies around a single, powerful belief. Imagine what we could uncover together for your team.
Ready to begin?
Let’s start the conversation. Connect with Kim Cramer or Alexander Koene to explore how we can build your next better, together.