Thorizon

Branding a new future for clean energy

What happens when deep scientific experience meets a restless start‑up drive? That is Thorizon. Born from the national nuclear research institute, the founders carry a pioneering vision for molten‑salt technology. The science can change the world. The task was to give that ambition a brand that people can feel and trust.

From complex science to human hope

We began on the beach with the full team. In a science‑based and playful co‑creative session using our 23plusone emotive methodology, we surfaced the shared drives behind the mission. Those insights became the heart of the brand story. Working in close partnership, we iterated language and design together to define who Thorizon is, why it exists, and the future it is building — human by human.

Precision with a pulse

The outcome is a clear, cohesive identity captured in a living brand book and a clean visual system. We activated it across every touchpoint, from slide decks to a streamlined website. Today, the Thorizon brand matches the scale of its ambition, helping attract the talent and partners needed to power a cleaner future. This is where purpose meets performance.

Ready to give your vision a brand people can feel?

Let’s connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.