Culturis
Brand Strategy & Visual Identity
Culturis connects cultural organizations with professionals from the business world to strengthen one another. One side brings creativity, expression, and social meaning. The other brings strategy, organizational knowledge, and long-term resilience. Through this exchange, new perspectives, opportunities, and sustainable growth emerge.
We developed a brand identity that makes this bridge visible. The wordmark and the distinctive C_ symbol create a confident yet accessible signature. The color palette — black for foundation and yellow for energy and openness — makes the brand warm and inviting. Typography and graphic elements were designed to be simple to apply by the community itself: coaches, institutions, policymakers, and partners.
The result is a brand that doesn’t sit above the sector, but moves within it.
A brand that invites people to meet, learn, and build together toward a cultural sector that has a future — and shapes it.
