Amsterdam Impact: creative power for positive change
Amsterdam's creative sector has a superpower - and it's time to unleash it.
This city thrives on bold ideas and constant renewal. Its creative agencies know how to tell stories that stick and drive real change. That's exactly the power Amsterdam Impact (an initiative by the City of Amsterdam) wants to amplify. The mission? To empower the city's creative sector and its clients to increase their positive societal impact.
The creative challenge
Here's the thing: creative agencies hold a unique key to accelerating the transition to a sustainable and inclusive economy. Through campaigns they launch, advice they offer, and even their own operations, they have the ability to lead by example. Some are already ahead of the curve - but the potential for broader impact is absolutely massive.
The real question: how can we make impact an integral part of creative work? And how do we ensure the entire sector moves forward together, not just the frontrunners?
Our approach
In collaboration with Amsterdam Impact, BR-ND People is helping spark a movement within the creative industry. We create space for open dialogue, co-creation, and shared vision building. Together, we explore what's already happening, what's still missing, and how we can amplify our collective influence.
What we're building:
An inspiring manifesto that sets a clear direction
A practical toolkit for making impact tangible in day-to-day work
A vibrant network of creative pioneers who bring others along
A movement, not a mandate
This isn't a top-down initiative - it's a sector-driven movement. Led by makers, thinkers, and doers committed to shaping a better Amsterdam, for its people and for the planet.
Are you an impact-driven creative? Join us and help build a more meaningful creative future for the city.
Contact Alexander Koene