2020 has been a year of emotions in ways we have most likely not experienced before. A cocktail of feelings that was neither ordered nor goes down well, and everybody got to drink it. In silence, alone or together (hopefully with mindful distance keeping), we have shared this experience. It has not been nice but has it been an opportunity for growth, Reflection... Change?

Voor de tweede keer in het 20-jarig bestaan van Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC) geeft de aan de Universiteit van Amsterdam gelieerde stichting het modellennaslagwerk uit: Merkmanagement Modellen: De SWOCC Selectie. Als ontwikkelaars van 23plusone zijn wij trots dat het model waarmee wij dagelijks voor onze opdrachtgevers merken met mensen verbinden, is opgenomen in dit wetenschappelijk standaardwerk voor iedere merkstrateeg.

Kanker vraagt om de allerbeste zorg. Daarom bundelen experts uit ziekenhuizen in Midden-Nederland hun krachten in Oncomid. Dit nieuwe oncologienetwerk bestaat uit zes ziekenhuizen (St Antonius, Diakonessenhuis, Meander Medisch Centrum, Rivierenland, Tergooi en UMC Utrecht) die samen de lat hoog leggen. BR-ND People heeft gezorgd voor ontwikkeling van merk- en communicatiestrategie, merkverhaal, naamgeving en vormgeving.

The SWOCC Symposium will take place on November 5, and this year you can join online. On this afternoon, among other things, a completely revised SWOCC Model Book will be launched.

In 2020, what are the best models and methods in the field of marketing, brands and communication?

Afgelopen jaar heb ik, Piri, voor het afronden van mijn master Beleid, Communicatie, & Organisatie aan de VU een scriptie geschreven over duister leiderschap in organisaties. Subklinische uitingen van duister leiderschap komen namelijk relatief veel voor, dit betreft ongeveer 15% van de algemene bevolking. Daarnaast is uit onderzoek gebleken dat medewerkers die mishandelend leiderschap -vertoont door duistere leiders- ervaren, hier zwaar onder lijden. Daarom is het van belang dat hier onderzoek naar gedaan wordt.

In this white-paper, we discuss the emergence of a new kind of organisation that responds to the challenges of the 21st century. As a society, we are in the midst of the transition from 20th century shareholder capitalism to 21st century post-capitalism. It is not yet entirely clear what this will mean exactly, which is why many organisations are struggling to let go of the principles of the past.

Hello, my name is Irakli Chorgoliani. I am the new intern at BR-ND. I will try to meaningfully summarize my life in a few paragraphs.

My favorite thing in the world is being a dreamer, visiting my mental places, metaphorical mountains, nourishing my inner-world, and trying to understand more while being humble about not knowing much at all.

The concept of purpose in business has been around for over a decade and some companies have been flourishing by pursuing something nobler then monies. A recent report from the Saïd Business School at the University of Oxford, Enacting Purpose Within The Modern Corporation, claims that the current COVID-19 crisis offers a nice window for more businesses to rebuild on stronger purpose-based foundations.

It is mid-summer 2020 and COVID-19 measures are violating the economy. But it also offers opportunities to improve our world permanently. We are in transition. Amidst the chaos of letting go of the past and entering a new reality. Popular concepts from the previous century, like shareholder capitalism and neo-liberalism, are rapidly going south.

De Purpose accelerator hebben we ontwikkeld voor teams die op afstand de verbinding met elkaar willen opzoeken. Gratis, laagdrempelig, spelenderwijs... Een tool waarin fundamentele onderwerpen worden besproken zoals intrinsieke drijfveren, maatschappelijke bijdrage en purpose. We gunnen elk team dat gesprek. Of je nu thuis bent of op je werk.

How design can play a role in accelerating the transformation of markets and organisations in view of The European Green Deal? We have asked our designer Kiki Hartmann seven questions about this.

A Brand & Culture Manual, formerly known as the Employee Handbook is a document handed to and which is supposedly internalized by every employee. Employers usually provide employees with such a document upon hiring.

Now in 2020, we have put ‘People’ again in our name. Now to signify that branding is about people. People are the brand. It makes clear that brands can’t be created without the people who matter. For us, the significance is outer-directed. It explains that we co-create meaning with the involvement of the people. Colleagues, clients and partners.

A brand-driven culture builds upon the anthropological concept of culture and promotes a new way of thinking about branding. The first traces of this fresh thinking surfaced about a decade ago. By 2020 it is proving to be the best way forward for more and more visionary organisations. Culture is the foundation on which a purposeful brand has to be built. A strong meaningful relationship between people, both internal and external stakeholders, forms the base from which the brand develops.

BR-ND People remained open for business since mid-March when the COVID-19 measures locked everything up. Not only as we got to make money to feed and educate our children and pay for our rent. But moreover, we believe business has to change for the better and we know how to support organisations in doing so.

Welcome to the Corona Diary, a social closeness experiment by BR-ND People. We hope to inspire you with the efforts that we, as a team, make to fight not just Corona, but also the social distance that comes with it. Read on to see what we were up to in these strange times.

It is the 23rd of March 2020, and the world is in the middle of a sudden crisis. Is it caused by a scary invisible and highly contagious virus? Or is COVID-19 the proverbial droplet that broke the bucket? Today is also my birthday. A special day to reflect a bit on matters from the past and what it means for the future of branding. With the risk of being naif, and with a bit of imagination, I stick to my belief that branding van greatly influences people's behaviour and as such can contribute to a healthy, happy world for all.

How to leverage and link the purpose of your organisation on the SDG’s of the United Nations? How to discover your purpose with 23plusone, an emotive language to connect on the things that really matter in life? During this workshop your team will discover how purpose can accelerate your business as a force for good.

Transform your business. Grow your impact. Better the world. BR-ND and Spaces are co-hosting an event on the 23rd of April about Business as a force for good. Our world is facing many social, economical and ecological challenges. This provides opportunity for companies to become purpose-led and by doing so, to create a better type of company. Sounds like a lot of work, right? And indeed it is. At this event, co-hosted with our friends from B-Lab Europe and Spaces, we’ll show you the way to transform your business into a force for good.

On Tuesday, February 25th, the 23plusone Friends attended the SDG Action Manager event at Pakhuis de Zwijger in Amsterdam. It was organized by B Lab in collaboration with the United Nations Global Impact, to share with us how the SDG Action Manager will mobilize companies to increase their positive impact.