Your stakeholders are part of your brand. To understand the image of your organization, ask them. To shape the future of your organization, engage them. To be successful, inspire them. 

Everybody at some time, feels a need to know about the purpose of life. Why am I here? What role am I to play? Why should I suffer? How can I make my life happier? 

If science proves that happiness improves business performance, shouldn't policymakers act? Many people claim that 'happiness' in economic terms is defined as the pursuit and accumulation of material wealth. 

Have you ever been unhappy? Of course you have. Do you recognize that languid, apathetic, flaggy mood that comes with it? That lackadaisical (yes, I had to look that word up too) feeling that wants to make you cry and maybe even does?

Plan B en BR-ND komen met een eenmalige en unieke 'Sunny Experience Road Tour' in de lente van 2013 naar je toe!

Do the emotive branding quiz! Ontdek de kracht van emotionele branding! Doe de quiz en leer hoe je jouw merk kunt versterken door in te spelen op de gevoelens van je doelgroep.

Wow, a whole section just about me. Me talking about myself isn’t easy, but here it goes! What’s up, Dear Reader. I’m Melody Malekzadeh, a Communication student from The Hague. 

Who builds a brand? Is it the brand manager, his advertising agency, clients who talk positively about the brand? All of the above, one might say. But then we are missing out on the most important group of brand builders: the rich community of employees representing the brand on a daily basis. 

Surround yourself with people who lift you higher Just over a year ago I met Daphne via Twitter. An innovation Diva. A charming lady with a book on knowledge management on her name. 

By Ricardo Bravenboer, 23plusone Licensed Friend 11% van de werknemers had in 2010 volgens het CBS burn-out klachten. Are you kiddin’?

‘Ik wil helemaal niet aan mijn mensen vragen wat zij ervan vinden!’

Column Kim Cramer (gepubliceerd op 22/1/2013 bij SWOCC)

Till the crisis of 2008, good management was about financial growth, scale benefits, efficiency and control. Strategy was about focus and direction. Organizations flourished by division of labor, separation of power and other Machiavellian practices. Brand marketing was about luring consumers into a psychological need state of materialism, of more. 

What does it take for the financial services industry to reinvent itself? If only someone had the magical answer to that question. What we do know, is that it takes a revolution to change the old norms and standards that have been self-sustaining for years.

In this connected world it will be 'people' (mobile, 24/7) who create, manage and communicate your brand. Not any longer your communications department with their creative agencies. Your brand has just gone social.

Some months ago, Ayu Koene (11) was our intern-for-a-day. Smart and charming, she attended a client meeting, worked on the 23plusone profiles of different nail polish brands (Chanel vs Miss Sporty), and interviewed Alexander, Josien and Kim. Afterwards, she wrote down her experiences and got an 8 and a 9 (A-scores!) for her internship report.

Did you know on average a power drill is only used for 12 minutes during its entire lifetime? And actually it is the hole you want, and not the drill!