News & inspiration
What is a brand?
[Video] People around the world share their view on what a brand is and which brands they love? Which brand do you love?
BR-ND People launch movie to introduce a new brand identity
[Video] Introduction clip of BR-ND
I think I am in love
I think I am in love. When she is close, I feel complete. I love to work with her. She gives me direction and connects me with interesting new people.
Inside the Kitchen
[Video] The European brand management of Sara Lee responsible for the Pickwick tea brand cooked a new branding strategy in the BR-ND Kitchen during a two day workshop.
Positionering van de merkpositionering
Alexander Koene van BR-ND publiceerde dit artikel over merkpositionering op Molblog op 14 augustus 2008.
What made you successful in the past won’t in the future
Book on Innovation named "Innovate or Die" by Alexander Koene

