Impact branding services.

We can assist you in creating a more impactful organizational strategy, brand and portfolio strategy, fostering a positive culture, and engaging your internal brand. Additionally, we offer B Corp coaching services.

Frequently asked questions.

  • We specialize in emotive branding since 2007. Our expertise goes beyond traditional branding; we always start with a strategic foundation to help you achieve your goals.

    Driven by Values

    We became a B Corp certified in 2017, and we've always collaborated with purpose-driven organizations that champion a new economy based on ethical values. We believe it's essential to support such organizations because the right branding can capture hearts, grab attention, and persuade any audience.

    Strategic and Creative

    We know that these go hand in hand, so our multidisciplinary team creates stunning work with a solid strategic foundation that resonates with your audiences. Check out our case studies to see for yourself!

    Great Partnerships

    The best results come from working with an agency that shares your values and understands your needs. We have many long-term partnerships with clients that have worked with us for years. Check out our case studies!

  • We are a hybrid impact agency focussing on three interlinked pillars.

    Impact strategy

    Guides the organization towards achieving its goals in a way that is long-term benefits to people, society and the planet as a whole.

    Positive culture

    Focuses on collective behaviours and actions to meet the strategy of the organisation, beneficial to the health, happiness and inspiration of people.

    Emotive branding

    Strategically creating verbiage, visuals, and other means of communication designed to attract emotively and convince rationally.

    B Corp coaching

    Supporting organisations with becoming more responsible in their operations and preparing for B Corp certification.

  • We are not specialized in one category. We have a lot of experience and interest in regenerative economics, clean energy, healthcare, biodiversity, equality & diversity, arts & culture, animal rights, sustainable foods, responsible travel, information technology, quantum computing, and new ecosystems that add positive value to people's lives without destroying our planet.

  • It's all about the project scope. For full-service rebranding assignments encompassing strategy, naming, design, and internal & external communications, the timeline could span six months or more. Smaller projects involving one or two services can be wrapped up in a couple of weeks or months. Our commitment to long-term partnerships means that we often work with clients beyond the initial project. For any further inquiries, please reach out to Kim Cramer

  • We create custom projects that are tailored specifically to our client's needs. We carefully evaluate the challenges at hand, exploring existing solutions and innovative approaches to delivering the best possible outcome within the specified timeframe and budget. Typically a smaller project starts at 20K whereas a full rebranding for a larger organisation amounts to 100K or even above. Are you curious about what we can offer within your budget? Contact Kim Cramer or Alexander Koene

Aspiring B Corp certification?

We are B Corp Way Consultants, appointed by B Lab, and we aim to assist companies in enhancing their impact and creating positive change. Our services, such as B in the Boardroom and BIA advisory, are tailored to support business leaders who are willing to challenge the status quo and drive transformation. As B Corp ambassadors, we are thrilled to accompany you on your journey towards a more sustainable and responsible future.

Good is the new cool.

Are you a business leader looking to innovate, stimulate committed employees, and achieve sustained growth? Our ‘Building Next Better’ program is here to help. By harnessing the power of purpose, you can not only tap into the cultural revolution around business as a force for good, but also appeal to socially conscious consumers, activist employees, and impact investors.