BR-ND Insider

Online brand experience scan to display the culture, engagement and future ambitions of the organisation as experienced by employees. Insight into cognitive and emotional dynamics at individual, work, organisation and brand level. Open to everyone who is involved and prepared to actively participate in the branding process.

The results provide guidance for developing a brand based on the organisational identity. Feeding back the results to the organisation excitingly via internal media.

We use several online tools, including Intuitive Association Testing, to reliably measure emotional dynamics and rational assumptions. Because of prejudices and the unconscious and socially desirable nature of motivations, classical self-report questionnaires are insufficiently reliable.

We apply science-based methods such as visual stimuli (23plusone method), gamification, priming of the subconscious, time pressure and state-of-art experience, through a modern and interactive UX of the tooling.

This approach minimizes cognitive biases, as respondents enter a mental 'flow', where the brain deliberately goes on autopilot. Response times are a reliable, implicit measure of the strength of the association: the faster the response, the stronger the association.