BR-ND People

update

30-01-2026

Coalition of Impact Frontrunners: From ideas to action

The second session of the Coalition of Impact Frontrunners brought together around fifteen agencies to further develop three concepts into concrete tools and initiatives. In March, mixed working groups will present the plans, and we’ll look for partners in the creative ecosystem.

From ideas to action

The second session of the Coalition of Impact Frontrunners is done. And what a session it was: we moved from brainstorming to building, and from concepts to concrete plans.

Back in November, we started with a simple, urgent question:

How can we, as the creative sector, make real impact?

Two months later, around fifteen agencies are now working together on three promising concepts. Practical levers that can help accelerate impact:

  • In our sector
  • With our clients
  • For the city of Amsterdam

Not another discussion, but tools that work tomorrow

This is what it’s about: not one more conversation about what should happen, but tools and initiatives you can apply right away. What helps agencies become more sustainable faster? Which agreements make impact easier in everyday decisions? And how do we build a creative sector where impact becomes the norm, instead of the exception?

Looking ahead: March means moving from plan to pitch

In March, we’ll meet again. Mixed working groups will present their developed concepts. And we’ll ask ourselves (and each other) three questions:

  • Which partners in the creative ecosystem do we need?
  • Which alliances will make the difference?
  • How do we create tangible value for the entire sector?
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The coalition is growing (and that’s exactly the point)

The coalition is explicitly not an exclusive club. Anyone in the creative sector with serious impact ambitions is welcome to join.

Want to get involved? Email impact@amsterdam.nl.

Together, we’ll make impact the norm.