Thorizon
strategy
expression
Aug 2022
Branding a new future for clean energy | Thorizon
Thorizon brings molten-salt nuclear technology to life with start-up drive and scientific depth. We helped translate complex science into human hope, shaping a brand story and identity that people can trust, and activating it from brand book to website.
What happens when deep scientific experience meets a restless start-up drive? That is Thorizon. Born from the national nuclear research institute, the founders carry a pioneering vision for molten-salt technology. Their science has the potential to change the world. The brief was clear: translate that ambition into a brand that people can feel and trust.
From complex science to human hope
We began on the beach with the full team. In a science-based and playful co-creation session using our 23plusone emotive methodology, we surfaced the shared drives behind the mission.
Those insights became the heart of the brand story. Working in close partnership, we kept iterating language and design to sharpen who Thorizon is, why the organization exists, and which future it's building; human by human.
Precision with a pulse
The result is a clear, consistent identity captured in a living brand book and a clean visual system. We activated the brand across every touchpoint: from investor pitch decks to a streamlined website.
Today, the Thorizon brand matches the scale of its ambition. It helps attract the top talent and partners needed for a cleaner future. This is where purpose and performance meet.
Ready to give your vision a brand that people can feel? Let's connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.