The soul of a solution | Quinso

Imagine a team of craftspeople who have dedicated their entire careers to perfecting their craft. That is Quinso: highly experienced SAP consultants with a quiet, solid confidence. And yet, despite all that expertise, there was a deeper need: a brand story as authentic and dependable as their work. No over-promising, no glossy marketing, just the truth, well told.

Listening for what's already true

We began with deep, inclusive listening. Through surveys and interviews with colleagues, leadership, and international partners, we surfaced the lived experience.

In a series of science-based and playful co-creation sessions using our 23plusone emotive methodology, we did more than just write copy. We found the natural carriers of the culture and gave words to a proud history, while simultaneously making space for a more ambitious path forward.

Clarity you can put to work

The result is an evolved corporate story and a refreshed brand expression that feels genuinely true to Quinso's core. It celebrates expertise not as hype, but as a commitment to real, high-quality solutions.

This purpose-led positioning now serves as a practical compass for future choices; from sustainability priorities to everyday behavior on the work floor. What's promised outside aligns with what's practiced inside. This is where purpose and performance meet.

Ready to surface the true story behind your work? Let's connect and build your next better, together. Reach out to Kim Cramer or Alexander Koene to start the conversation.