Leaseweb
culture
strategy
expression
Feb 2026
Finding the human heart of the cloud | Leaseweb
As Leaseweb grew from Europe to the USA and Asia, the ambition was clear: build one shared heartbeat across a global team. Through BR-ND Kitchens and 23plusone sessions, we helped uncover the values already connecting colleagues, and sparked an internal culture movement that could travel across time zones, human by human.
The challenge: bridging the gap between oceans
How do you build a single shared identity when your teams are scattered across the globe? Many global organizations feel the quiet distance between colleagues separated by oceans and time zones. For Leaseweb, a world-class cloud provider, this was the next frontier. As their physical footprint expanded from Europe to the US and Asia, they knew one thing for certain: their true strength lies not in servers, but in a shared sense of purpose that connects people everywhere. The challenge was to transform a collection of international offices into one cohesive community.
Our journey together: listening across the map
To find that shared heartbeat, we went to the places where the work actually happens. From Manassas to Amsterdam, we brought teams together in our BR-ND Kitchens. Using our science-based and playful approach and the 23plusone emotive methodology, we didn't impose an identity; we listened to the voices of the employees themselves.
Together, we mapped out the values that already subconsciously connected colleagues around the world. "Through the sessions with BR-ND People, we discovered that despite the thousands of miles between us, we share exactly the same passions and drivers," said one of the brand ambassadors we worked with. We trained a group of passionate ambassadors to ignite this culture movement from within, person by person.
The transformation: from a refresh to a living rhythm
The outcome was much more than a new narrative or a refreshed visual style; it has become a living movement. The most significant milestone is the establishment of an internal Culture Club that continues to nurture the shared values long after the official launch.
Today, Leaseweb’s culture isn't something written in a handbook; it is something owned and experienced by the people themselves. It proves that when a brand is truly in the hands of its people, purpose and performance meet at their most powerful. Leaseweb is now not just a global player in the cloud, but a tight-knit global family.