Stories that move people through change
Strategy moves people only when it becomes a story they can carry. Strategic narratives turn purpose, change, and ambition into language teams, stakeholders, and audiences can actually live with.
What you'll walk away with
A core narrative that holds purpose, ambition, and change in one breath
Audience-specific story arcs for leadership, employees, customers, and partners
A change communication plan with milestones, owners, and rituals
Speaker support and Q&A frames for difficult moments
A language guide so different voices still sound like one brand
How we work together
Listen — leadership conversations and stakeholder sessions to surface the real story
Shape — draft the core narrative and audience arcs, test them with the people who'll tell them
Land — communication plan, speaker prep, and tooling for sustained roll-out
When this fits
Narrative work pays off in moments of transition — mergers, repositioning, new leadership, sustainability transformations. It's less useful as decoration on top of an already-decided communication plan.
Frequently asked questions
How is this different from a comms plan?
A communication plan answers "what do we say, where, and when?" A strategic narrative answers "what story are we actually telling?" — the plan flows from the narrative.
Do you work alongside our PR or comms team?
Yes. We are happiest when we hand off a narrative to a strong internal comms team and stay close during the first months of rollout.
Can this help during a crisis?
A clear narrative makes crisis response steadier. But crisis itself isn't the moment to build one — the time for narrative work is before, and right after.
How does this connect to culture?
Narratives only land if the culture supports them. We usually plan narrative and culture work together, especially around big change.