Profile: Nanda Idink

Nanda Idink

A home for your brand

Nanda Idink is a Communication Architect, founder of De CommunicatieArchitect and Fellow at BR-ND People. She helps entrepreneurs, teams and organizations build a brand that feels true on the inside and inviting on the outside. A brand where the right people recognize themselves, feel welcome and want to belong.

Most brand projects start with the outside: logo, website, campaign, story. Nanda prefers to start with the foundation. Who are you? What drives you? Who do you want to invite in? And what should someone feel to think: this is where I want to be? With 23plusone, she makes that undercurrent visible and translates it into direction, language and choices that stick. Her approach rests on a few convictions:

• Foundation first – A strong brand feels like home: clear, distinctive and inviting to the people you want to attract.
• Welcome through recognition – People do not only choose what you offer, but the feeling they get from you.
• Playful with precision – In her sessions, Nanda brings lightness, energy and structure, without avoiding the difficult questions.

Off the clock? Chances are you will find her on the tennis court or somewhere with a head full of ideas for a new workshop format. There too, it is about what defines her work: looking closely, sensing what is needed and getting people moving. Warmth with backbone. Strategy with a smile.