Thorizon rebranding

Services by BR-ND:  Strategy (purpose, positioning); Expression (story, design, tone of voice); Culture (values, behaviour)

Introducing Thorizon

Sander de Groot and Lucas Pool, founders of Thorizon, came up with what they believe is a pioneering design of molten-salt technology. As a spin-off from NRG, the national nuclear research institute of the Netherlands, Thorizon developed into a company that holds extensive experience yet chases a new future with a start-up mentality.

Challenge

BR-ND People was asked to support Thorizon by creating an attractive brand story with a verbal and visual expression that matches their purpose, mission, and vision. There was also a need for a visual and verbal brand identity. So, in addition to being tasked with creating a logo and visual assets, we also made new technical imagery, tone-of-voice, etc. fitting with Thorizon strategy.

Approach

We kicked this branding journey off with a co-creative session on the beach together with the entire Thorizon team. During this session, we used 23plusone to uncover their drives and delineate an overarching purpose. Using this valuable input, we drafted up a brand story and several visual expressions. We kept bouncing these drafts back and forward with the Thorizon team to collectively define who they are, why they exist, what they stand for and what their vision for the future is.

Results

We made a brand book for Thorizon containing all the elements that make up their brand. This booklet details both the principles which Thorizon was founded on and their new, clean-cut visual identity. In addition to that, we helped with the application of their house style by creating a slide deck, business cards, a letterhead for all their pdf’s, and by directing the design of their website.