St Antonius rebranding

Services by BR-ND People: Strategy (purpose, positioning, portfolio); Expression (naming, design); Culture (values, behavior, internal branding)

BR-ND People started working with St Antonius back in 2006, a partnership which still holds strong till today. Back in 2006 St. Antonius Ziekenhuis and Mesos Medisch Centrum were about to merge and become one of the largest top clinical medical centres in the Netherlands.

Over the years BR-ND People has been supporting St Antonius with various assignments in the field of brand positioning & portfolio strategy, brand architecture and the verbal and visual expression of the brand, including new logo and symbolism.

Our work included interviews with all key internal and external stakeholders, online research to involve all employees, co-creation sessions to define the brand strategy and identity development. Over the years we have been involved with the creation of several sub-brands such as St Antonius Cardicare, a centre for cardiological medical services, St Antonius Alnatal, a centre for mammacare and St Antonius Sportsclinic, a centre for sports related injuries.  

In 2016 - 10 years after the unique cooperation started - we are glad to support St Antonius with redefining the brand strategy, in view of an updated corporate strategy and another merger with Zuwe Hofpoort hospital in Woerden.