Publyon rebranding

Services by BR-ND People:
Strategy (purpose, positioning, portfolio)
Expression (naming, design, communications)

Situation

Dröge & van Drimmelen, Dr2 Consultants, and Dr2 SOM are advocacy consultancies operating independently with local clients and practices. In 2022, the founder passed the torch to a new leadership team with fresh ideas to innovate public affairs and lead the charge towards a more sustainable future.

Challenge

BR-ND People was tasked with creating a new brand positioning and portfolio strategy for the agency network. They needed to determine whether the network should remain a group of independent firms or integrate their expertise across various international offices. Additionally, we were tasked with developing a new brand name, visual and verbal expressions, and various brand assets and teasers to bring the new brand to life and manage the brand relaunch.

Results

Introducing Publyon, a new brand dedicated to creating positive change and advocacy for the betterment of society. Publyon empowers individuals and organizations to make a difference and create a brighter future for all. Effective March 21, 2023, Publyon replaces Dr2 Consultants in Brussels, Kopenhagen, New York, Dröge & van Drimmelen in The Hague, and Dr2 SOM. The new name and tagline, "Beyond Public Affairs," embodies their ambition to exceed expectations and make a lasting impact. Publyon's future is promising, and we're excited to see what they'll accomplish with their team and partners.