Circle Economy brand story

Services by BR-ND People: Strategy (purpose, positioning, portfolio); Culture (internal branding, values, behaviour)

Situation

Circle Economy is an impact organisation combining research, tools & advice for the greater good. Founded to create broad prosperity within the limits of our planet. With nature as their mentor, they accelerate circularity. They help businesses, cities & nations with data-powered roadmaps for change. They are an international team of excited experts, based in Amsterdam.

Challenge

Circle Economy has grown over the years from a small activist cooperative unit to a maturing organisation with highly developed services for businesses, cities and countries.

BR-ND People was asked to create a new brand book for Circle Economy to capture the spirit and strategy of the organisation.

Approach

We could not easily bring Circle Economic employees together during the corona pandemic, so all the work was done via video conferencing. Everybody in Circle Economy was involved in collecting branded materials, assessing existing narratives and jointly improving the work.

Results

BR-ND People created a new brand book in which all the elements of the brand have been aligned. Including an attractive narrative for the corporate strategy, brand positioning & portfolio, brand manifest leading to a full refresh of the visual brand expression. The brand book will be made available digitally to the whole organisation.