abum brand creation

Work by BR-ND People:
Brand strategy (purpose, positioning, portfolio);
Brand Expression (Naming & Design);
Brand culture (behavior & values).

For abum, we took an integrated approach to creating the brand. In parallel, we supported the creation of an aligned business and positioning strategy and created the brand name and visual identity on the fly.

A positive health company.

With the founders of this startup, we co-created their new brand. We got to know them during the process, and they got to know each other better. And while discovering each other’s dreams and ideas, it all came together. From idea into reality; the purpose, the people, and the branding.

abum believes all people deserve a healthy body & mind. Too many people, especially at work, suffer from health problems. This prevents them from performing at their full potential and pursuing their passions. As medical professionals, we know that your health isn’t a mysterious, abstract concept. Your body & mind are you. If you know how you can do something to become healthier and happier. That is where Abum is of service. They are an optimistic, positive health company. They empower you to a healthful state of you.

abum is launched in January 2023.