Uniting brilliant minds for a better world | TNO

The challenge: one resonant voice for 3,500 experts

How do you give a single, powerful voice to more than 3,500 specialists working daily on the world’s greatest challenges? That was the inspiring question at the heart of our collaboration with TNO. With exceptional expertise spread across nine different locations, there was a growing need to unite these diverse forces under one clear narrative. TNO wanted to not only strengthen internal unity but also demonstrate to the world that they are a proactive engine for positive change in society.

Our journey together: from many disciplines to one heartbeat

We worked together during a period when physical connection was challenging, yet the need for collaboration ran deeper than ever. Through hybrid sessions, we deployed our science-based and playful methods to engage people across the entire organization. Using our 23plusone emotive methodology, we listened to the lived experiences of the experts themselves.

Step by step, team by team, we co-created a brand foundation that aligns with TNO’s innovative spirit. "BR-ND People’s approach helped us translate complex science into a human story we can all relate to," said one of the team members we worked with. In doing so, a collective soul emerged that goes beyond the sum of its parts.

The transformation: a source of clarity and momentum

The result is a comprehensive brand book that serves as an energetic anchor for the entire organization. It connects the corporate strategy with a renewed visual expression that radiates TNO’s ambition. This document is far more than a guideline; it is a practical tool that helps 3,500 individual experts move as one cohesive force for good.

Today, TNO’s specialists feel the shared mission and carry it out with confidence. It is the ultimate proof that when purpose and performance meet, even the most complex organization can transform into an agile and inspiring movement.

Visit the TNO brand book online