Transforming healthcare together | Santeon

Imagine this: seven leading hospitals deciding to leave their own paths behind to build a new future together. That is Santeon. Back in 2007, they already felt the same drive: healthcare in the Netherlands can be better, and it has to be better. Not driven by a top-down mandate, but by a deeply felt inner urgency. The challenge was to give that collective ambition a name, a heart, and a face that could connect everyone.

Imagine this: seven leading hospitals deciding to leave their own paths behind to build a new future together. Not because they have to. But because they feel it: healthcare in the Netherlands can be better, and it has to be better. Since 2007, Santeon has joined forces to improve healthcare in a tangible way. By learning together, standardising where it can, personalising where it must, and getting innovation off the ground faster.

The real challenge: one identity for seven strong names

The ambition was big, but it called for one shared identity that could be carried by all hospitals, healthcare professionals, and patients.

What was at stake:

A recognisable national brand that makes collaboration visible, without losing the strength of each individual hospital.
A clear mission and message that attracts talent and provides direction.
A brand that can grow along with the organisation.

Where we started: with the people who carry healthcare

Our collaboration with Santeon spans a decade of trust.

From day one, we worked together with healthcare professionals and patients across all hospitals to find the meaning that connects.

We captured what works in practice, sharpened the shared ambition, and translated it into one story and one visual language. It is robust enough to last for years.

The shift: from separate initiatives to one shared heartbeat

The result is Santeon: a strong national hospital brand that is seen as a pioneer in healthcare.

It strengthens each individual hospital, while also projecting unity and attracting top talent.

More than a name, Santeon is living proof that collaboration around a shared purpose can genuinely improve healthcare.

2025 | Brand refresh

The organisation evolved, and the brand evolved with it.

In 2025, we sharpened Santeon’s corporate strategy and refreshed the identity so it reflects who they are today, and what they stand for tomorrow.

The result is a brand with a renewed mission: together we accelerate innovation in healthcare across the Netherlands, for current and future generations.

Renewing healthcare together

To support that mission, Santeon launched a new digital platform: a practical tool that helps healthcare professionals standardise, personalise, and digitise care pathways.

The platform turns shared learning into action.

With clear step-by-step guides, practical tools, and inspiring best practices from seven hospitals, teams get the space to keep improving care for patients and professionals.

BR‑ND People contributed visuals such as icons and infographics. Website by September Digital.