Built by people, for people | Permens

After Volksbond and Streetcornerwork joined forces to become perMens, the real work began: bringing cultures together with patience and care. Through playful, science‑based co‑creation sessions using 23plusone, employees and participants shaped a shared brand soul. A living promise of support and humanity taking root in Amsterdam.

Merging two organizations with rich stories and a shared mission to support the most vulnerable takes much more than just paperwork. After Volksbond and Streetcornerwork joined forces, the real challenge began: bringing different cultures together with patience and care. The mission? Turning a merger into a new, shared home.

A home you build together

You don't build a home for its residents; you build it with them. In a series of playful, science-based co-creation sessions using our 23plusone emotive methodology, we brought everyone to the table: from employees to participants.

Guided by trained ambassadors, conversations took place human by human. Every voice counted. The brand wasn't invented at a desk; it was discovered by truly and deeply listening to the people who bring the brand to life every day.

From resistance to shared pride

The result is perMens, a brand that reflects the shared soul of the new organization. During the process, we saw colleagues move from hesitation to genuine ownership.

More than just a name, perMens is living proof of a successful cultural fusion. It's a daily promise of support and humanity now taking deep root in the hearts and streets of Amsterdam. This is where purpose and performance meet in practice.

Ready to transform by connecting people first? Let's explore how we can unite culture and story within your organization too. Reach out to Kim Cramer or Alexander Koene to build your next better, together.