Nextview

strategy

expression

culture

Jul 2020

From many voices to one shared heart | Nextview

How do you turn three successful organizations and five distinct brands into one close-knit family with a shared mission? That is the story of Nextview. For the We Accelerate People Group, we shaped the name, narrative, and a brand culture people could feel, so growth and positive impact could scale together.

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Three robust organizations, five distinct brands, and a shared dream: accelerate people and positive impact. The challenge for the "We Accelerate People Group" was as complex as it was human: how do you forge a collection of separate success stories into one close-knit family that truly belongs together? In a world of rapid growth and acquisitions, the risk of diluting identity is real. The mission needed a clear name, an inspired narrative, and a shared home where everyone could see themselves.

Our journey together

You don't build a brand in an ivory tower; you do it human by human. From the very first day, we involved the teams in the process to make the work tangible and deeply felt. Through an intensive co-creation journey that was both science-based and playful, we dove deep into the organization.

Using our 23plusone methodology, we mapped the underlying emotional drives. Even when the world physically locked down, our shared movement didn't stop. During the expansion into Germany, we co-created a 100-page Brand Culture Manual together. This wasn't a dusty rulebook, but a practical guide to purpose, values, and everyday behaviors. It gave teams the tools to put the culture into practice immediately, human by human, team by team.

The transformation

The result of this journey is Nextview: one powerful, international brand with an unforgettable launch. Because people are the brand, we celebrated this with an internal event that made the new energy tangible. The transformation was sealed by a shared B Corp certification; hard proof that this new family rests on the foundation that business should be a force for good.

Today, Nextview is a place where purpose meets performance and where the shared ambition is stronger than ever. We've shown that when you unite your strengths under one clear story, the impact you can make grows exponentially.

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