Crafting spaces where people thrive | Edge Workspaces

An office can be more than square meters and specs. It can feel like an exhale. Edge Technologies builds some of the world’s most sustainable, tech-forward buildings. Together we uncovered the human truth behind them, and shaped a purpose-led story that turns beautiful spaces into places where people thrive.

The challenge: finding the heartbeat of innovation

Imagine walking into an office that feels like a breath of fresh air. Light that lifts you up, air that clears your head, and an atmosphere that makes deep work effortless. Edge Workspaces builds some of the world’s most sustainable and tech-forward buildings, yet a gap remained between the brilliant architecture and the emotional narrative. All the ingredients were there, but the brand was missing a heartbeat that truly brought the daily user experience to life.

Our journey together: listening to the human truth

We began where every living brand begins: with people. In an intensive co-creative process, we brought together the international Edge team, from Amsterdam to Berlin. Using our 23plusone emotive methodology and playful, science-based workshops, we looked beyond functional pillars like technology and design.

We searched for the emotional connection that transforms a workplace from a physical location into a source of energy. "The sessions with BR-ND People helped us finally find the language for the invisible value we create every day," said one of the team members we worked with. We discovered a fundamental core truth: a great workplace is not just a building; it is the set of conditions in which people can truly thrive.

The transformation: where purpose meets performance

From this shared foundation, a crystal-clear purpose emerged: people need better workplaces to reach their full potential. This story now connects everything Edge does. Strategic values became active principles guiding daily choices—such as hospitality with a heart and environments that spark focus and flow.

Today, this story is not just told; it is felt in every interaction. Edge buildings have been transformed into living communities where people do their best work. Energy levels are rising, connection is growing, and results follow naturally. It is living proof that a culture where people do not just survive but thrive is the ultimate engine for success.

Does your brand story align with the human experience you want to create? Let’s build next better, together.